Most studios our size try to ship twenty projects a year. We ship eight. The math is simple: the client pays for our undivided attention, and our undivided attention is, like everyone’s, a finite resource. Splitting it twenty ways produces twenty mediocre sites. Splitting it eight ways produces eight that we’re willing to put our names on.
We work the way a small architecture practice works. There is a brief, written down. There are two or three directional sketches. There is one direction picked together, defended in writing. Then there is a long, slow build — with the principal designer in every meeting, every review, every commit.
We are not opposed to growth. We are opposed to growth that arrives by hiring people who don’t share the practice. The studio will grow when we have found the fourth person we trust to put their name next to ours. Until then, we stay three.
If you are looking for a forty-person agency with a sales team and a kick-off slide deck, we are not the studio for you. If you are looking for the people who will personally write your home page, we probably are.